Back to Back Issues Page
Creative Real Estate Marketing
November 02, 2020

Hi Everyone,

Creative Real Estate Marketing

Pandemic… Difficult times… Not so many real estate buyers? You need to sell your property? How to do it? The answer is in creative real estate marketing: multiple alternative uses of your property for sale.

Case 1. You inherited a home with a rather outdated design in a university town? Don't know what to do with it? Nobody wants to rent or buy it, taxes and maintenance problems are piling up meanwhile… Why not to turn it into a student's dorm and rent it out room by room? Students might be willing to share bathrooms and put up with popcorn ceilings and plain furniture?

If you don't want to bother yourself with such business, offer it to investors (preferably with some positive numbers of income vs. expenses) in your property-for-sale description.

Case 2. You own a large luxury furnished pool home in a resort area (near the ocean in South Florida, for example)? You don't really use it very often for your family, but it's expensive to maintain, and now you need money for something else? Luxury market for sale and rent is slow nowadays…

Why not to turn your home into a "snow-birds club" and rent it month to month and every bedroom with a bathroom to a vacationing senior or senior couple? You might charge a membership fee in such an elite club, and wealthy seniors would be happy to have a guaranteed place to stay at your mini-resort.

It is better than a hotel as it provides not only personalized luxury, but also a luxury of spending time with some of the same retired folks (excursions, day trips, dinners together, etc.)

Again, if you don't want to bother yourself with such business, offer it to other investors in your property-for-sale description.

Here's a sample of an approximate calculation of income vs. expenses for *Luxury South Florida Home Away From Home: For Investors and their Realtors*

Note: before plunging into something like that you have to have a look into local by-laws in terms of short-time renting - is it allowed or restricted somehow…

Resume: put your thinking cap on, consider your property-for-sale-or-rent location, size and design, and get creative with its multiple uses - in today’s sharing economy there might be plenty. Explain your property's advantages in this regard in your description, and more buyers or renters would be interested!

To your best business success,


Olga Kellen,
"Anything Russian",
English - Russian Translator,
Associate member of ATA,
Author of the e-books for realtors and property sellers
Selling to Russians

Back to Back Issues Page