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Selling to Russians News: Find Foreign Buyers for Your Property Online in 2 Steps
July 06, 2016
This newsletter has always been about tips on how to find international buyers for your properties. Mostly we've been talking about the Russian-speaking foreign buyers, but the same methods can be used to market real estate to any buyers from other foreign countries as well - just pay attention to their nations’ cultural differences and languages they speak.
Now I've started to organize all the data in a logical system, add new useful and practical information (including the particular differences of various nations' buyers) and publish on Amazon as the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers*. Each of the e-books in the series covers a specific topic of marketing and selling real estate to international buyers.
As we all know, nowadays every international buyer starts their search for properties on the internet, thus every seller, realtor and developer targeting the foreign buyers has to be online in the buyers' language as well as in English to be competitive in the modern world.
There are two ways of finding the maximum number of potential foreign buyers for your property: (1) to maximize the number of visitors to your website or listing and then (2) to convert as many visitors as possible into inquirers and ultimate buyers. Both parts are of the equal importance for getting real estate sales, but to achieve the proper result we use different tools for each one and that’s why there are two separate e-books on the topic.
*How to Be the First on Foreign Google* is about attracting foreign visitors to your property online - the more the better. It covers the basics, educates in major internet tools, and gives the general ideas about finding the foreign buyers for your property on the internet. It answers the following important questions:
* Why to be on the foreign internet is a must for your marketing?
* How to be found and seen on the foreign internet?
* What are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)?
* How to promote your property foreign website?
* What is better: Your own website or ads on real estate portals?
* How to be the first on Google in any language?
*How to Convert Foreign Internet Visitors into Real Estate Buyers* is about the art and science of converting online visitors into buyers. We discuss the following significant for your success issues here:
* How to convert internet visitors into actual buyers;
* How to find and organize the content for your property foreign website;
* How to attract more foreign buyers by a property video;
* Search Engine Optimization (SEO);
* What is your Unique Selling Proposition (USP)?
* How to save on high quality translations;
* All other business necessities.
The Amazon listings of the e-books for more details and downloading:
Previously published in the *E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers*:
Book 1. *How to Find the Best Foreign Realtors and Make Your Offer of Cooperation in Sale Irresistible to Them* is a complete guide for marketing and selling international properties with the help of foreign realtors (concerns any international real estate sales as well as through the Russian realtors specifically).
Book 2. *How to Efficiently Advertise Your Property for Sale Internationally* is about the best cost-effective ways of direct advertising to the general buying public in a foreign country where a seller or their realtor wants to find a buyer for a property, no foreign realtors being involved (concerns any international real estate sales as well as selling directly to the Russian buyers).
Book 3. *How to Sell Real Estate to the Russians* covers the major ideas of the business of selling real estate to Russian buyers in the form of Questions and Answers.
Book 4. *How to Plan and Budget for Success in International Property Sales* helps create the best marketing plan for your international property sale according to your available budget (even if the budget is zero you can do something to market your properties internationally anyway).
Please find all the already published books of the series (and you also may want to check for the new ones in the future) at Olga Kellen's Amazon Author's page: www.amazon.com/author/olgakellen
P.S. You can read these Amazon Kindle e-books on any device (laptop, desktop, iPhone, iPad, etc.) with a free Kindle application that you can download from Amazon for your type.
To your best business success,
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