Hi Everyone,

Recently we've talked a lot about two major components of a successful property listing for international sales - descriptions and photos, but there is the third one (maybe the most significant for overseas buyers) - video.

Several years ago I wrote about the importance of a property video for buyers who are located far away from the property and have to have a good reason to come and see it - to buy just your property, not somebody else's.

At that time I found some stats saying that more than 90% of the buyers would like to see a video while under 10% of real estate sellers/realtors present it with their listings.

Ok, I've checked again - and no surprise here. The latest US National Association of Realtors report "Real Estate in a Digital World" states that almost 100% of home buyers use the internet as their search for properties to buy, while 5% of realtors make videos and 15% plan to do so in the future.

That's the fact that can put you way ahead of the competition if you do provide a video of your property for sale.

If your asking price doesn't justify hiring a drone professional to shoot a real video, you can go for a slide show of your property on YouTube. Here is a sample demo in both languages - English and Russian – of a hotel in Italy for sale to Russian buyers:

https://www.youtube.com/watch?v=CrnoEtkGezM&t=19s

Having such visual online presentation you can do many things with it in terms of marketing your property for sale: email it to the proper realtors in Russia who sell your country's properties over there, include a link to it in all and any of your listings where a technical possibility exists, and promote the video in both languages on YouTube which is the second largest search engine in the world, etc.

To your best business success,

Sincerely,