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Selling to Russians News: What Russian Buyers want in real estate abroad
August 22, 2009

Hi Everyone,

Here is the new research on What Russian Buyers Want in Foreign Real Estate, for your attention.

At INFOREAL, the real estate exhibit of foreign properties in St. Petersburg, Russia, two marketing companies, Alfa Estate and New Look, conducted a research on preferences of Russian potential buyers of real estate abroad.

There were 4,000 visitors at the show. 2.5% of them had been polled at random.

Countries: The first three most attractive countries for Russian buyers appeared to be Spain, Bulgaria and Finland. Germany was almost on par with Finland.

Prices: 46% of the potential Russian buyers say they are interested in properties abroad priced under 100,000 Euros. 32% are ready to buy properties in the range of 100,000 to 300,000 Euros. 22% are interested in very expensive properties.

Goals: 63% of the respondents say they want to buy properties abroad for personal use. 17% say it is for business. One third of them are going to rent their properties out, but there other goals as starting a cafe, store or clinic. 20% are aiming at both personal use and business. We can guess that owners plan to rent their properties out during times when they are absent.

Location: 75% of the future Russian buyers say it is important that properties are close to some water or sea shore. Another important criterion is the highly developed infrastructure of the area.

Type: 66% of the respondents want to purchase a condo, 37% are interested in a home, 1% is inclined towards a lot of land. Some respondents pick more than one answer.

Ready to buy: 51% of the potential Russian buyers will purchase foreign real estate this year. 32% are planning for the next two years. Apart of that, 63% of the respondents subscribed to receive recent updates on new offers and trends in the market of foreign real estate.

Age: the major group of the potential Russian buyers of properties abroad are middle aged people. Almost 50% of families include children. There are also older prospects seeking properties abroad.

The INFOREAL show organizer, real estate portal Prian, conducted its own research at the show. The results are in full compliance with the previously described.

70,2% of respondents named the major goal of the foreign real estate purchase as for personal use (vacationing, second home, getting the right to live in the country where applicable, etc.).

14,6 % of the respondents said they would buy properties abroad for business purposes.

As a separate group, 15,2% were going to buy properties abroad as investment.

Hopefully, this info will help you target your marketing activities.

To your best business success,


Olga Kellen,
"Anything Russian",
English - Russian Translator,
Associate member of ATA,
American Translators Association
Author of the e-book for realtors
Selling to Russians

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