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Selling to Russians News: Russian investors are looking for financial security
January 07, 2015

Hi Everyone,

Russian investors are looking for financial security

What would you do in a financial situation like Russians experience these days: sanctions from the US and EU, the national currency is in a free fall, inflation is on the rise, banks and stocks are unreliable, prices for local real estate skyrocket (in local currency)? What does the future hold? Where to turn for financial security?

Many Russian investors would look at real estate abroad – in countries with more stability and more predictable future. (Nowadays investing in Russian real estate is considered high risk, while in many other countries of the world it is low risk)

With well known love for real estate among Russians and with all time importance of real estate as an investment tool (it is "real" after all unlike "paper" stocks, bonds, etc., right?) we can expect many Russians would be turning to investing in real estate abroad in today's situation... In spite of the facts that some realtors report that Russian buyers are sort of "sitting on the fence" to see where things will be going and thus the number of active Russian buyers is being lower than it was before 2014, Russians are buying and will keep buying real estate internationally.

Nobody dares to predict what is going to happen to the Russian currency in the future, but most investors and analytics (Western and Russian alike – I have searched many sources...) agree that investing in Russia would not grow anyway, at least for 2015 and maybe for several more years...

Now for many Russian investors it is not even about getting high profits from their real estate purchase, it is more about not to lose money they have, more about preserving their savings...

So, you would be more successful selling to Russians, if you could have used an opportunity to inform them how reliable and solid investing in your property for sale might be financially (and profitable too, if applicable).

To your best business success,


Olga Kellen,
"Anything Russian",
English - Russian Translator,
Associate member of ATA,
American Translators Association
Author of the e-book for realtors
Selling to Russians

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