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How to know about your competition on the Russian market of international real estate
January 02, 2020

Hi Everyone,

How to know about your competition on the Russian market of international real estate

Usually before you start marketing your property for sale you have to know as much as possible about your competition - to achieve the goal of selling on the best terms possible, right? Let's look at what others offer to the Russian buyers of international real estate.

One of the most popular international real estate portals in Russia presents properties from 70 countries of the world. Here is the list of those top countries that advertise more than one thousand properties each (and up to twenty three thousands as we talk about Spain):








Czech Republic







USA (about 90% of listings come from Florida, Miami being the leader)

We see a very wide choice for a buyer who wants to invest internationally, but doesn't know yet - in what and where exactly. To compete for such a buyer without well-defined preferences, you have to include in your description as much as possible about your area, and also if your country has some kind of programs to attract foreign buyers, don't forget to mention it.

To compete for an investor who already knows - what and where to buy, you have to look at all other properties in your area and price range, and do your best to make your listing more attractive than others.

In this internet time the success comes to the sellers who are able to get more visitors to their online presentation of the property, in the first place. The more people see your property and like what they see, the better are your chances to sell fast and for a high price to one of the interested internet visitors.

To your best business success,


Olga Kellen,
"Anything Russian",
English - Russian Translator,
Associate member of ATA,
Author of the e-books for realtors and property sellers
Selling to Russians

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