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Marketing in Russia and Russian-speaking Diasporas
March 01, 2022

Hi Everyone,

Marketing in Russia and Russian-speaking Diasporas

As I'm not an expert in medicine or military, in today's international turmoil I'd only like to talk with you about something useful for your future marketing in Russian when the world comes to its normality.

So, how large is the Russian-speaking buying market all over the world? I've done my best to find the most recent numbers for you. A note: various sources give somehow different numbers, thus we can only estimate the market as close as possible.

For the purpose of our research we consider actually any Russian-speaking people (without any referring to their ethnic origin) as "Russian" - for them Russian is their mother's language and thus they prefer to search internet in Russian even if they live in other countries. This is our goal - to know more about people who are the target of our marketing in Russian.

As a minimum estimate we can take the following numbers: the population of Russia is 140 million plus about 30 million live in Russian diasporas all over the world, and also some significant numbers in the now independent countries of the former Soviet Union which numbers are rather difficult to find out. So, the Russian-speaking buying market's size is about 200 million people as a round estimate.

The largest Russian diasporas live in the US, Germany, Israel, Canada, Australia, Argentina, Brazil, Mexico, Great Britain, New Zealand, Uruguay and some others. These are apart from the countries of the former Soviet Union: Ukraine, Kazakhstan, Belorussia, etc. where the Russians lived before the separation and stayed after.

The Russian-speaking folks in countries other than Russia use not only Russian websites originating from Russia, but often also websites and other media in Russian that originate from their own countries of the recent stay - if the size of the diaspora justifies having such media. For example, in Florida the Russians have several local newspapers, forums, classifieds, etc. in Russian - and you can advertise locally there if your goal is to reach Russian Floridians.

Interested to know about Russian media in your country? Just email me.

To your best business success,


Olga Kellen,
"Anything Russian",
English - Russian Translator,
Associate member of ATA,
Author of the e-books for realtors and property sellers
Selling to Russians

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