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Updated!

Russian Internet

Russian Internet? What's that? Does it exist? Having been asked recently "Is there Internet in Russia?", I'd like to put together this basic info on RuNet = Internet in Russian.

  • The Russian language is the sixth most widely spoken language in the world, following Mandarin, English, Hindi/Urdu, Arabic and Spanish. It is also one of the United Nations' six main languages. (Reuters Press Agency)

  • Runet to be populated by 40 million users, or 28 percent of the population. Russian sites do $3 billion in annual transactions. (Russian Internet Forum)

  • Russia ranks 6th to 7th in the number of domain names ( .ru) in the world, having reached one million in September 2007, and two million in March 2009. The first .ru website in Russian was registered 15 years ago.

    The Internet Corporation for Assigned Names and Numbers (ICANN) has already approved domain registration in Cyrillic .rf (Russian Federation). The detailed procedure is ready, the initial registration started in November 2009 and it'll be the first non-Latin domain on the Internet. (Russia Today)

  • Russian-language online advertising is expected to grow by about 50% each year - reaching $1 billion by the end of the decade. (Russia Today)

  • In August 2009, 54.5% of all searches in Russia were conducted on Yandex.ru , followed by Russian Google (34.5%), Mail.ru, Rambler.ru, Russian Yahoo!, AOL, and Microsoft, says a new study of Russian Internet usage. (comScore.com)

  • Russia was the second largest Internet market in Europe in 2008. (comScore.com)

  • Top online advertisers comprised the following industries:
    1) Mobile communications - Beeline, Megafon, MTS (MTSC)
    2) Automotive - Nissan (NSANY), Toyota (TM), Peugeot, Volvo
    3) Mobile phones - Nokia (NOK)
    4) Consumer goods - Wrigley (WWY), Procter & Gamble (PG)
    5) Technology - Intel (INTC), IBM (IBM), Microsoft (MSFT)
    6) Telecommunications - Comstar
    7) Retail - Eldorado, M-Video, Evroset, Technosila
    8) Financial services - Citibank (C), Maxwell (MXWL)

So, if you are willing to promote your real estate, goods or services in Russia through the Internet, you'll be in this great company.

Feel free to go from Russian Internet to CONTACT form and ask any questions you might have about your possible presence in this rapidly growing media - Russian Internet.


Sincerely,

Olga Kellen sig



Olga Kellen,
English - Russian Translator,
Associate member of ATA,
American Translators Association


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