Russian Internet
Having been asked recently "Is there Internet in Russia?", I'd like to put together this basic info on RuNet = Russian Internet.
- The Russian language is the sixth most widely spoken language in the world, following Mandarin, English, Hindi/Urdu, Arabic and Spanish. It is also one of the United Nations' six main languages. (Reuters Press Agency)
- Runet to be populated by 40 million users, or 28 percent of the population. Russian sites do $3 billion in annual transactions. (Russian Internet Forum 2008)
- Russia ranks 12th in the number of domain names ( .ru) in the world, having reached one million in September 2007, and it is expected to reach two million at the beginning of 2009. ( ICT Russia)
- Russian-language online advertising is expected to grow by about 50% each year - reaching $1 billion by the end of the decade. (Russia Today)
- In February 2008, 47.4% of all searches in Russia were conducted on
Yandex.ru
, followed by
Russian Google
(31.2%),
Rambler.ru
(9.7%),
Mail.ru
(7%), Russian Yahoo! (1.3%), AOL (1.1%), and Microsoft (0.6%), says a new study of Russian Internet usage. (comScore.com)
- Russia is expected to become the second largest Internet market in Europe by the end 2008 with online advertising spending forecasted to double in 2008. (comScore.com)
- Top online advertisers comprised the following industries:
1) Mobile communications - Beeline, Megafon, MTS (MTSC)
2) Automotive - Nissan (NSANY), Toyota (TM), Peugeot, Volvo
3) Mobile phones - Nokia (NOK)
4) Consumer goods - Wrigley (WWY), Procter & Gamble (PG)
5) Technology - Intel (INTC), IBM (IBM), Microsoft (MSFT)
6) Telecommunications - Comstar
7) Retail - Eldorado, M-Video, Evroset, Technosila
8) Financial services - Citibank (C), Maxwell (MXWL)
So, if you are willing to promote your real estate, goods or services in Russian Internet, you'll be in this decent company.
Feel free to ask any questions you might have about your possible presence in this rapidly growing media - Russian Internet.
Sincerely,
Olga Kellen,
English - Russian Translator,
Associate member of ATA,
American Translators Association

|