How to advertise internationally if you have come to the conclusion that selling your property to foreign buyers will be more profitable for you than just marketing it locally? How to deal with the assignment, especially if you do not know foreign languages?
You probably know that people always prefer to read and search for information in their own languages, and there are websites, search engines and advertising platforms on the internet in various languages. To be successful with your international sales, you have to reach those international buyers with your ads first of all.
It may seem as an expensive and difficult to accomplish task for you, but in reality, the right approach to properly defining the foreign countries’ markets that are the best suitable for selling your property, and then finding the best marketing platforms in those countries’ languages internet (in terms of ratio of foreign internet traffic to price), would bring you a success in real estate sales by advertising internationally your properties.
Note: if you are interested to know how to advertise internationally particularly in Russian, what are the best Russian media platforms exactly for your properties, how to find them and how to publish your ads, there is plenty of info on this site – please look at the Real Estate Marketing section through the menu on the left OR go to CONTACT on the menu with all your questions on the topic.
The e-book *How to Efficiently Advertise Your Property for Sale Internationally* is about the skill to advertise internationally real estate properties which is suitable for private sellers with some marketing budget to reach international buyers; for realtors who prefer to keep their full commission; for developers aiming at the foreign investors in their projects; and generally speaking - for all those who prefer to be a decision maker instead of relying on other people to make a sale happen.
"There are two major approaches to getting an international real estate buyer for your property: Through realtors in a particular foreign country who would accept your offer of cooperation and refer you a buyer found by their own means (no advertising costs for you, but you pay the real estate sales commission) or your own ways to advertise internationally - directly to the general buying public (you pay all the advertising costs up front, but no commission on sale, which makes this route cheaper if you spend your marketing money wisely).
This e-book *How to Efficiently Advertise Your Property for Sale Internationally* is about the option of selling the properties by marketing directly to potential foreign buyers.
We will discuss the following important for your success in sales issues here:
* How to choose the best foreign marketing platforms;
* How to deal with the language barrier;
* What to include in your foreign listings and websites;
* How to make sure you are on top of your competition;
* All other business necessities.
By the way, some next books in the E-Series are about expertly marketing and selling properties to various particular groups of international buyers: The Chinese and Russians are the first obvious targets. The author knows the Russian business culture first hand because of her origin, but will interview professionals belonging to other world’s cultures to deliver the most worthwhile authentic information to property sellers and realtors willing to reach various buying nations.
Now let's take care of the best ways of showing your properties for sale to the world to attract as many international buyers as possible."
Click on the cover image below to go to Amazon:
Introduction to the E-Series
Introduction to the Book 2 of the E-Series
2. Your Own Foreign Advertising vs. Using Foreign Realtors
3. Foreign Languages and Translation Providers
4. Foreign Internet Marketing Platforms
5. How to Advertise Internationally in Print
6. International Real Estate Shows
7. Real Estate Portals vs. Your Own Website
8. Your Own Foreign Language Property Website and Promotion
9. Your Property Foreign Video and Promotion
What People Are Saying about Selling Properties to Foreigners
About the E-Series How to Beat Your Competition Selling Real Estate to Foreign Buyers
About the Author
Feel free to visit Olga Kellen’s Amazon Author’s page, find out more about the E-Series: *How to Beat Your Competition Selling Real Estate to Foreign Buyers*, download this second in the series e-book on advertising of real estate properties internationally and watch for the other books in the E-Series on all the useful topics for private owners of properties for sale, realtors and developers who want to sell properties internationally.
English - Russian Translator,
Associate member of ATA,
American Translators Association