Why is it important to have your property video in Russian if you want to market your property to Russian Buyers?
Nowadays with all the advances of the internet potential real estate buyers become more and more visual while searching for properties that they want.
Some internet reports state that up to 90% of potential buyers would prefer to see a property video before trying to go and see the property in reality. For overseas buyers it is even more important! Also the internet sources say that under 10% of sellers (mostly technology advanced realtors) use video in their real estate promotion.
See the huge difference in numbers here? And how would your property win over others if you had a good video of it on YouTube and were able to show it to potential buyers? For buyers who have to come to see your property from far away video is a real advantage!
Talking about Russian Buyers – the supporting
texts in your video should be in Russian of course and also the title,
description and keywords for YouTube have to be in Russian if you want Russian Buyers to find your property video on YouTube.
Your property static website in Russian with all kinds of text and photo information on the property and area, with maps, floor plans, rules of foreign ownership, visas, other documents, etc. is important as always, but your property video in Russian is much more attractive for those potential Russian Buyers who prefer views and feelings of the property.
So, having your property video in Russian uploaded on YouTube, you can do many things in terms of marketing your property: send the YouTube video link to all your friends (they have their own friends – it can become viral and eventually get you a buyer!), inform realtors about it, put the link on your property website (if you have any), post it in other appropriate places on the internet.
You can think that video creation is too expensive and that might be right if you do a real Hollywood-type video employing a professional with his expensive equipment. (This is the way to go only for very high-end properties).
There is an economy solution available: creating a video from your property photos with some transition effects and background music. It looks like a video showing room-after-room and view-after-view. It's much easier and cheaper to create, but at the same time almost the same impressive as a real video.
Here is a sample of such a property video in Russian and English (a hotel in Italy for sale).
Here is my YouTube channel where you can see more property videos.
Or you can go straight to my YouTube PlayList "International real estate for sale to Russian buyers".
I can help you with your property video in Russian creation and YouTube posting it for $150 (you provide photos and some text in English).
Or, if you so prefer, you create and post the video on your own, and I just translate into Russian for your video: the marketing text, title, YouTube description and keywords - as you need Russian Buyers to find it, right? The pricing would depend on the volume (with a minimum fee of $50, and this is enough in most cases).
Get your property for sale on YouTube for Russian Buyers to find it and send you an inquiry!
Some internet researchers say that YouTube is the second largest search engine in the world, others disagree, but anyway IT IS a search engine and a very important one!
When you search for any How-To or other useful info on Google, more often than not YouTube videos appear on the first pages (yes, YouTube belongs to Google).
Of course, YouTube is sensitive to the language that is being used for video’s description, keywords, etc., that’s why Russian Buyers would find your property video on YouTube only if Russian is being used for all the supportive info for the video.
YouTube has its own algorithms for ranking videos, and it’s an art and science to get your property video in Russian to the top of Russian searches for properties-for-sale in your area and country.
Even if you do not do such promotion to get the best positioning over all, you might use your video for more private purposes – like emailing a link to it to targeted groups of potential buyers in Russia or realtors as partners in sales, etc.
In Russia they do not have their own video host and at the same time a search engine as good as YouTube, that’s why Russians use YouTube for posting and searching videos in Russian. Be a part of the party and show up!
English - Russian Translator,
Associate member of ATA,
American Translators Association