Olga Kellen,
the Author of the Amazon E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers
Olga Kellen started her consulting for international real estate private sellers, developers and realtors in 2008. Many owners of properties for sale, realtors and developers from all over the world are her clients. For their own reasons they had come to the idea that extending the buyers' pool for their properties for sale by bringing international real estate investors on board is the most profitable path for them.
The clients ask many questions about this route, and very often the questions are quite similar or even identical - and this is the base for the E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers by Olga Kellen to be published on Amazon.
Eventually, the series will reveal All-One-Has-To-Know to be successful in international real estate sales - how to work with foreign realtors, how to advertise internationally, how to use foreign internet to one's advantage, etc.
Olga Kellen is bilingual and bicultural between the Russian-speaking countries and North America. She is the American Association of Translators (ATA) member.
After her scientific career came to an end because of the immigration, she had started a new one as an English – Russian translator and in this capacity moved to specialization in real estate first, and then to providing international consulting services to real estate sellers and their realtors.
Russian is Olga's mother's tongue, and her prevailing field of consulting is for those clients who are selling properties to the buyers from Russia and other Russian-speaking countries.
At the same time, as the major cross-cultural and cross-borders real estate sales show so many common features, that with some extensive research on other nations’ buying preferences and cultures Olga was able to start this Amazon E-Series as a more general advice for any seller and realtor willing to find all kinds of international investors for their properties.
Olga is a problem solver, researcher and analyst with the M.S. education level. She has been writing and publishing a lot of texts: scientific and marketing reports, translations, blog posts and articles, website content in English and Russian and e-books.
One of the latest projects is the Amazon E-Series: How to Beat Your Competition Selling Real Estate to Foreign Buyers and you can find all already published e-books at Olga Kellen's Amazon Author's Page http://www.amazon.com/author/olgakellen and more parts of the series might be coming.
You may be interested in the interview with Olga about the history and motivations of writing the E-Series for real estate sellers, realtors and developers on the topic of International Buyers on this site.
Also, Olga Kellen has written a manuscript (looking for a publisher or literary agent) REAL ESTATE FOREIGN BUYERS: HOW TO SELL TO THEM. The book will help realtors, developers and owners of properties for sale to create the marketing roadmap to effectively market online or offline and sell properties to the buyers all over the world; it is suitable for any property, seller's situation and marketing budget.
The book structure is as follows:
Introduction
Part I. Marketing to Foreign Buyers: General Ideas
Part. II. Active Marketing to Foreign Buyers (Directly)
Part III. Passive Marketing to Foreign Buyers (through Foreign Realtors)
Conclusions
The fifty short chapters cover the following major topics of interest among others:
- How to decide whether one needs to market properties internationally and in what countries;
- How to choose the best way of marketing: active (advertising and promoting properties for sale directly to foreign buyers) or passive (making cooperative deals with realtors in foreign countries who will be in charge of bringing the foreign buyers);
- What is involved in active and passive real estate marketing to foreign buyers;
- What kind of the foreign buyers are the target for a particular property;
- How to develop the marketing budget to reach the foreign buyers;
- How to overcome the language barrier;
- How to choose the proper translation providers if one needs any;
- How to get visibility in the foreign internet, print media and at the real estate shows abroad to find the foreign buyers;
- How to find the proper foreign realtors and make offers to them;
- How to communicate with the foreign buyers and successfully close on properties.
Most of the chapters of the book REAL ESTATE FOREIGN BUYERS: HOW TO SELL TO THEM are practical answers to questions that Olga receives daily through this website as marketing consultant; the questions come from real people who want to bring international buyers to their properties in any country of the world.
An abridged version of the book REAL ESTATE FOREIGN BUYERS: HOW TO SELL TO THEM is being published as book-to-blog at http://foreignbuyers.wordpress.com/blog/
Sincerely yours,
Olga Kellen,
English - Russian Translator,
Associate member of ATA,
American Translators Association
