To find foreign buyers you go on the internet, of course. And on the foreign buyers' own internet in the foreign own language preferably if you really pay attention to the outcome of your marketing campaign.
Note: here we talk about ‘foreign real estate buyers’ and ‘foreign languages’ in general, but in real life they would be Russian, Chinese, German, French and etc.
We assume for the purpose of this article that a property seller (private, realtor or developer) had already performed a research on what country’s (or maybe several countries’) foreign prospective internet visitors he is willing to attract.
How to do such research is another topic, and usually a decision to market a property to one or the other foreign country’s prospects is being made on local factors as the number of foreigners from this or that country who had already bought properties around, etc.
Why should you care about the internet presence in foreign languages?
According to Wikipedia that cites various sources, English only occupies about half of the internet nowadays and what is even more important, the number of websites in other languages is growing rapidly. From the beginning of this century the use of English online increased by around 300%, a lower rate of growth than that of Spanish (700%), Chinese (1,300%), Russian (1,800%) or Arabic (2,500%).
The number of the internet users by language (in millions of people) is estimated as: 800 in English, 650 in Chinese, 200 in Spanish, around 100 each in Arabic, Japanese, Portuguese and Russian. Google is now available in more than 200 countries in more than 50 languages. For other than English chunks of the world’s internet their own search engines have come into existence in various languages: For example, Yandex in Russian, Baidu in Chinese.
The above information confirms that if you want to be visible with your properties for sale to find foreign buyers, you have to have the internet presence in their languages. Otherwise, you will not be able to compete with many more other real estate sellers who already have done that and are being searched and found every day on the internet of the countries you are going to target with your properties for sale.
Note: if interested in Russian Buyers for your property on Russian internet, please look at the Real Estate Marketing section on the left menu of this site OR just email me with your questions through the form at CONTACT.
Marketing a property online consists of two equally important major processes: (1) Arrange the traffic to your property's website and (2) when the visitors are already here, convert them to buyers.
As the two sides of one coin, these two developments have to be accomplished simultaneously if you want to really find foreign buyers for your property, but because of the amount of the material and the fact that the tasks use different tools, the two parts of the task are presented in two e-books.
*How to Be the First on Foreign Google* is about attracting foreign visitors to your property online - the more the better. It covers the basics, educates in major internet tools, and gives general ideas, but to become a real expert in the internet traffic building you need to do more specialized learning or hire professional help.
The e-book will answer the following important questions:
* Why to be on the foreign internet is a must for your marketing?
* How to be found and seen on the foreign internet?
* What are Search Engine Optimization (SEO) and Pay-Per-Click (PPC)?
* How to promote your property foreign website?
* What is better: Your own website or ads on real estate portals?
* How to be the first on Google in any language?
*How to Convert Foreign Internet Visitors into Real Estate Buyers* is about the art and science of converting online visitors into buyers.
We will discuss the following significant for your success issues here:
* How to convert internet visitors into actual buyers;
* How to find and organize the content for your property foreign website;
* How to attract more foreign buyers by a property video;
* Search Engine Optimization (SEO);
* What is your Unique Selling Proposition (USP)?
* How to save on high quality translations;
* All other business necessities.
Click on the cover images below to go to the Amazon listings of the e-books:
Feel free to visit Olga Kellen’s Amazon Author’s page, find out more about the E-Series: *How to Beat Your Competition Selling Real Estate to Foreign Buyers*, download these e-books on how to find foreign buyers for your property online, and watch for the already released and also next to follow books on all the useful topics for private owners of properties for sale, realtors and developers who want to sell properties internationally.
English - Russian Translator,
Associate member of ATA,
American Translators Association