What is the most essential ingredient in international real estate sales – to be able to close the property deal with a foreigner eventually?
Let's put ourselves in the shoes of a foreign buyer for a minute.
He or she is many hundreds or even a thousand miles away from a property in
your country where they are going to find a bargain of their dream real estate.
What is the first logical thing to do for them? Of course, to research their potential real estate best buys on the internet from the comfort of their home to start with. By the way, the foreign buyers will search the internet from their own country the usual way they do searches every day on any other issues, which means that their computers will open a search engine in their own country language - and you have to be seen over there with your properties and/or services!
The real estate potential buyers from overseas must perceive your
online information as detailed, reliable and truthful first of all, otherwise
they will not trust you with their business even at this early stage and will
be fast to move to other sites and properties for sale.
What do the international real estate buyers want? Actually the same as your local buyers want: to purchase great properties for great prices, from a seller or realtor they can trust.
But how are the foreign buyers different from your local buyers? Three aspects: language, culture and distance. To achieve trust (and thus sales later on!) you have to meet the buyers’ expectations in all three from the very beginning: marketing to them in their language, adjusting your message culturally if required, and disclosing full information about the property for sale upfront.
We often call our target real estate buyers from other countries than ours: “international”, “overseas”, “foreign” or “foreigners” as a general large group. But in real life they are Chinese, Russian, German, and French and so forth and so on, and each nationality of buyers (a sub-group) would require a specific approach in terms of their own language, culture, and internet, if you want to market and sell real estate to them. Find your own promising niche of the international buyers (nationality) and address them accordingly.
Establishing trust with your international buyers before being able to proceed to close a property sale is a very significant factor of your success in this business, and hopefully you will find all six parts of my E-book Build Trust with Buyers and Partners: Practical Advice to Achieve Success in International Real Estate Sales helpful in this regard.
The E-book Build Trust with Buyers and Partners: Practical Advice to Achieve Success in International Real Estate Sales is a Quintessence of how to sell real estate to international buyers.
In a nutshell: Establish trust with your potential overseas buyers (and foreign realtors if you want to involve them), and your international real estate sales will flourish.
Click on the cover image to go to Amazon:
By the time you finish reading the e-book you will get all the practical knowledge you need to establish trust with your foreign buyers and partners and get successful international real estate sales:
- What are the major ingredients in building trust?
- How language can be not only a tool of communication, but building trust too
- How knowing about cultural differences of your potential buyers will earn you their trust
- Why doing business with foreign realtors is not the same as in your own country
- How make your first email to foreign realtors be the first step to building trust
- How to create your trustworthy property description, photos and video
Note: let's acknowledge that if you follow this e-book's advice even to a dot, you might not be able to achieve all your real estate selling goals in a particular situation as fast as you maybe planned (as many various factors play their own role in the market simultaneously). However, if you do not establish trust with the overseas buyers and partners, then you will not be able to get successful international real estate sales, that's for sure.
Note to realtors and developers with many properties for sale: yes, you will need to put some effort in establishing trust with the buyers and partners at the beginning, but later the first happy overseas buyers of yours will send their friends and families your way - absolutely free of any charge or work for you - smile!
English - Russian Translator,
Associate member of ATA,
American Translators Association